THE WOODS YOGA:
a perfect blend of vintage aesthetics and chic Minimalism
The Woods Yoga is an award winning yoga studio tucked in the heart of Lincoln, Rhode Island.
Project Details:
Design Concept
Drawing inspiration from The Woods Yoga studio's serene atmosphere and its connection to nature, we crafted a visual concept that embodies tranquility and harmony. Our goal was to seamlessly blend the creative energy within the studio with the natural beauty of Lincoln Woods.
The studio's interior—featuring beige walls, bamboo flooring, exposed beam ceilings, and large floor-to-ceiling windows that welcome abundant natural light—inspired our design approach. We aimed to capture this sense of openness and connection to the outdoors.
Color Palette
We selected a soft color palette inspired by the studio's interior elements. Shades of beige, sage green, burgundy, and smoky gray create a soothing and peaceful atmosphere that reflects the studio's essence. Photography with plant accents and charcoal touches grounds the overall aesthetic, emphasizing the connection to the earth.
Typography
For the primary font style, we chose a typeface with curvaceous letterforms and bold strokes, radiating a sense of nostalgia and adventurous spirit that reflects the owner's vibrant personality. Complementing this, a chic script font adds a personalized accent to the visual identity, bringing a touch of sophistication and refinement. To strike the perfect balance, a minimal sans-serif font with clean lines and simple forms was incorporated.
Brand Messaging
We refined The Woods Yoga brand messaging with a compelling narrative that intertwines elements of the studio’s offerings, yoga philosophy, and community-building. This narrative is woven throughout the website’s copy, ensuring clarity and resonance with visitors.
Art Direction & Brand Photography
We coordinated the art direction for the studio's brand photoshoot, curating imagery for the website and marketing needs. Our mission was to showcase the essence of the studio, highlighting its inviting interior features, brand merchandise, diverse class offerings, personalized training, and thriving community.
Working with photographer Jacquelina Paiva, we aimed to create visuals that not only showcased the physical space but also conveyed the experiences within. Experienced instructors were photographed guiding and supporting students, emphasizing the studio's commitment to individual growth. We also aimed to convey the sense of belonging and shared goals that make this yoga community stand out
Website Layout and Navigation
Seamless navigation, visual storytelling, and user-friendly design elements were thoughtfully integrated to create an immersive experience that mirrors the tranquility of practicing at The Woods Yoga. The website's layout embraces a clean aesthetic, reflecting the studio’s serene atmosphere.
With intuitive and user-friendly navigation, the site’s clear and organized structure highlights key areas such as the class schedule, pricing, instructor bios, and testimonials. Intentional call-to-action buttons lead to class registration or new student signups, further enhancing the website's functionality and accessibility.
