Synergy Yoga & Wellness is Barrington, Rhode Island’s best kept secret, offering a haven to nourish the mind, body, and soul through the practice of yoga. This hidden gem features a range of yoga teachings and styles that suit all levels of practice. We were so grateful for the opportunity to collaborate with owner Alyssa Sullivan on Synergy Yoga’s brand, website and digital refresh.
Project Details:
Design Concept
Our goal was to create a digital space that mirrored the studio's philosophy of balance, serenity, and wellbeing. Through a harmonious blend of elegant typography, soothing color palettes, and captivating imagery, we brought their vision to life.
Color Palette
The soft, ethereal hue of lavender resonates with calmness and balance, inviting visitors to let go of stress and find solace in the practice of yoga. Complementing this delicate shade, the subtle yet grounding presence of sage infuses the site with a sense of connectedness to the Earth, allowing practitioners to cultivate a deeper spiritual connection on their yoga journey.
Art Direction
Synergy was in need of photography for their website and social media. We coordinated all aspects of their brand photoshoot with the goal to capture the essence and spirit of practicing at Synergy and highlighting the unique qualities of the yoga studio.
This process involved creative consultation, inspiration moodboarding, creative briefing, selecting + collaborating with the photographer, along with interior + exterior styling of the space. The choice of models prioritize diversity and reflect the inclusivity of yoga, ensuring that different body types, genders, and ethnicities are represented. We also directed the teachers to incorporate a harmonious blend of traditional asanas and more modern expressions, highlighting the fluidity and grace of yoga.
Social Media Management
We manage Synergy Yoga’s social media marketing as a means to connect with the studio’s audience, create a strong online presence, and attract potential students. We understand the unique needs and values of the yoga community and craft content that resonates with those seeking balance, mindfulness, and physical wellness.
As part of our work, we curate visually appealing images and videos, share informative and inspirational posts, and promote special studio events. By consistently updating social media accounts, responding to comments, and actively participating in online discussions, we help Synergy Yoga foster a sense of community and encourage individuals to embark on their personal journey of self-discovery and well-being.
Graphic Design
We’ve helped take Synergy’s marketing to the next level with visually stunning flyers and email newsletters by combining design elements that promote a sense of calm and serenity, while still conveying the energy and vitality associated with Synergy’s studio. We ensure that each design visually communicates the unique essence of your yoga studio and captivates potential clients, compelling them to further engage with the brand.
Email Marketing
We also provide Synergy with comprehensive email marketing management services, crafting engaging email newsletters that provide valuable information, updates, and inspiration straight to students' inboxes. We handle subscriber lists, scheduling, automation, and analytics monitoring.
Website Design
The website's seamless navigation ensures easy exploration of yoga classes, workshops, and special events. We also incorporated interactive elements to engage visitors, such as email opt-ins and an integrated booking system. By combining mindful design, user-friendly functionality, and the studio's unique brand identity, we crafted an online presence that invites individuals to embark on a transformative yoga journey.
“Molly has designed a beautiful website that captures the energy, intention and mission of what Synergy has always been and is expanding into. It looks FABULOUS and you are AMAZING !!!!”
— Alyssa Sullivan, Synergy Yoga & Wellness
