PHOENIX RISING YOGA STUDIO:
where Serenity meets adventure
Phoenix Rising is a yoga, fitness and wellness studio based in Smithfield, Rhode Island.
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Nestled in the heart of Smithfield, Rhode Island, Phoenix Rising is a sanctuary where individuals embark on a transformative journey towards self-realization and holistic well-being. From dynamic Vinyasa flows to restorative Yin sessions, each class offers a beautiful blend of strength, flexibility, and mindfulness.
Project Details:
Design Concept
Reflective of the founder's love for tropical paradises, the design concept for Phoenix Rising Yoga Studio infuses vibrant energy and calming serenity found in exotic retreat locations. We incorporated lush tropical motifs throughout to entice yoga enthusiasts with the allure of global tropical destinations.
Color Palette
To enhance the brand’s beachy vibes, we selected a color palette inspired by the ocean, featuring shades of blues, aquas, and sandy neutrals. To balance the feminine energy typically associated with the yoga wellness industry, we introduced subtle masculine undertones through clean lines, bold typography, and minimalistic elements, creating a harmonious blend of masculine and tropical aesthetics.
Typography
Working with the brand's main script font style, we introduced serif and sans serif accent fonts to add versatility and visual interest. The serif font brings elegance and sophistication, while the sans serif font provides a clean and modern feel. This combination creates a seamless blend of styles, resulting in a visually appealing and well-balanced brand presence.
Photography
For a visually captivating experience, we curated photography that encapsulated the essence of the tropics. Images of yoga poses against lush palm trees, sandy beaches, and crystal turquoise waters exemplify the brand's tropical motifs and beachy color palette. We paid close attention to the composition and lighting of each image to evoke tranquility, beauty, and a longing for the tropics.
Website Layout and Navigation
We opted for a simple and clean approach to create a visually appealing website that guides potential students seamlessly through their journey. Strategic placement of call-to-action buttons and elements ensures that students are aware of the next step, leading to a positive and streamlined user experience.
