Matthew Hughes — Social Media & Content Strategy for a Manhattan Luxury Broker
Matthew Hughes is a licensed real estate broker with Brown Harris Stevens, one of Manhattan's most established residential firms, with nearly two decades of experience across the city's cooperative and condominium markets. A native New Yorker with a background in marketing and economics, Matthew has built his career on a white-glove, client-first approach, closing deals that span from Upper West Side one-bedrooms to prewar penthouses on Central Park West and Park Avenue.
Messi Thoughts Creative was brought in to build a social presence that matches the caliber of the properties and clientele Matthew represents. Rather than a straight listings feed, the strategy layers active inventory with market perspective, neighborhood storytelling, and a behind-the-scenes look at how a top Manhattan broker actually operates — positioning Matthew as a trusted resource in New York real estate, not just another agent posting open houses.
The engagement includes:
Full-service social media management across Instagram and LinkedIn
Strategic content planning tied to new listings, price changes, open houses, and closings
Thought leadership content — market insight and point-of-view posts that build authority beyond the transaction
New York City lifestyle and neighborhood content connecting the brand to the culture it sells into