Herbs & Mylk is an all-natural, handcrafted skincare apothecary.
Project Details:
Design Concept
For Herbs & Mylk’s skincare apothecary, we envisioned a minimalist Shopify website design that articulates the essence of authentic beauty, purity, and craftsmanship. The overall theme would evoke a sense of purity, simplicity, and calm, reflecting the clean, plant based ingredients used in their products. By embracing a minimalist approach, the website would accentuate the natural beauty of their handcrafted products with an intuitive and easy to navigate layout.
Color Palette & Typography
Working within the brand’s framework, we added subtle accents of soft, earthy sage tones to create a calming effect while also allowing the vibrancy of colors in the photography’s composition to stand out. An artful combination of serif and sans serif fonts reflect the organic and handcrafted nature of Herbs & Mylk skincare products. We opted for a serif font that conveys elegance and sophistication, adding a touch of refinement to the overall messaging. Complementing the serif font, we introduced a sans serif to add a touch of modernity and simplicity to the brand's image.
Artistic Direction for Brand Photography
We provided the artistic direction for Herbs & Mylk’s brand photography. Our aim was to capture the essence of the brand's clean skincare products in a captivating, sensual and stylish manner. Inspired by the idea of empowering women to elevate their beauty routines, we envisioned a chic bathroom + bedroom setting that would showcase the full skincare routine, with the owner modeling with her best selling products.
Our intention was to portray the synergy between nature and beauty, creating imagery that exuded a sense of freshness and purity while appealing to modern women who value both style and conscious skincare choices. By working within a homely environment with carefully curated elements, we sought to create a visually appealing backdrop that would elevate the overall composition. Our approach to showcasing the skincare routine involved capturing moments that highlighted each step, from start to finish. By demonstrating the owner's interaction with the products, we ensured a relatable and engaging visual narrative.
To bring the desired sensual element to the imagery, we focused on incorporating subtle elements of glamour. The combination of the clean, plant-based products with the model's confidence and allure invites women to explore a new world of clean, plant-based skincare.
Product Collections
We thoughtfully curated product collections that offer a wide range of plant-based skincare solutions, making it easier for our customers to navigate the website seamlessly. For those seeking plant-based skincare, we wrote compelling collection descriptions that capture the essence of each product and infused with SEO keywords to optimize search engine visibility.
