CrossFit Providence is a dynamic fitness community that thrives on inclusivity, skill, and community support. The goal of this project was to redefine and elevate the CrossFit Providence brand, ensuring it authentically reflects the diverse coaching and training environment that makes it unique. Our strategy focused on enhancing the visual identity and user experience across both web and social media platforms.
Project Details:
Art Direction:
We curated a bold, modern aesthetic that captures the energy and strength of the CrossFit community while staying true to its welcoming and inclusive values. The art direction centered on dynamic visuals that represent athletes of all backgrounds and skill levels.
Strategic Copywriting:
Developed clear, impactful messaging that conveys CrossFit Providence’s commitment to fostering a supportive environment for everyone. The copy speaks to the core values of community, empowerment, and skill-building, appealing to both new and experienced athletes.
Web Design:
A full website redesign focused on improving navigation, accessibility, and overall user experience. The new site showcases CrossFit Providence’s programs, coaches, and community events, offering a seamless journey for visitors from discovery to membership.
Social Media Consultation:
Optimized social media strategies and content for greater engagement and visibility. We consulted with the client to develop a content calendar that highlights the gym's values, events, and member success stories, fostering an online community that mirrors the in-person experience.
“Just wanted to send a personal note to you thanking you for the work you did for Crossfit Providence. You really captured the essence of us and what we do and made it beautiful. And it was working too. We were getting more leads and clients almost immediately after the new website and using your advice on a social strategy.”
— Patrick Moran, General Manager
