Social Media & Videography for a Rhode Island Interior Design Firm
Scope of Work
Social media strategy and positioning
Monthly content planning and scheduling
Creative direction and visual feed curation
Copywriting and brand storytelling
Graphic design and carousel development
Reel concepts, sequencing, and text overlays
Community management and audience engagement
Analytics reporting and content optimization
Award and press recognition content
Seasonal campaign planning
For Blakely Interior Design, Messi Thoughts Creative developed an elevated social media presence designed to reflect the studio’s sophisticated, layered approach to residential interiors.
The partnership began with a comprehensive review of the existing brand presence, content library, project portfolio, and visual opportunities across Instagram and Facebook. From there, MTC established a more intentional content rhythm—balancing completed project photography, behind-the-scenes moments, awards, design details, installation footage, and studio storytelling.
Each month, MTC manages the full content process, including creative strategy, editorial planning, caption writing, graphic design, carousel development, scheduling, community engagement, and performance analysis. Visual feed planning ensures that individual posts work together as a cohesive brand story, with seasonal shifts in color, material, and subject matter guiding the overall content flow.
The strategy also introduced new opportunities for visibility and credibility, including award-focused pinned content, project storytelling, Trial Reel testing, and a stronger emphasis on the personality and expertise behind the studio.
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